Hi! I'm Drishti!
I am a Singapore-based art director.
I started my career at DDB Singapore, and then had the unique opportunity to be the very first art director in VCCP Singapore (their first office in Asia).
With over 10 years of experience in advertising, I have worked on integrated campaigns for global and local brands such as Cathay Pacific, White Claw, Shell, Deliveroo, J&J, Telkomsel, Heineken, and SPH Straits Times.
Some of my favourites have been working on Indonesia's biggest telco rebrand, cheeky social content for Singapore's first naturally-brewed hard seltzer, and creating Cathay Pacific's latest inflight safety video.
Keep an eye out for it on your next Cathay flight to Hong Kong!
Work
Experience
2024 – Now
VCCP Singapore | Associate Creative Director, Art
Clients: Cathay Pacific, Straits Times, Beam Suntory, White Claw.
​Highlights:
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Created Cathay Pacific’s upcoming inflight safety video, plus campaigns for their new business class, first class, and in-flight dining.
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Worked with VCCP teams in New York and London to launch White Claw’s 0% alcohol variant, with a culture-led activation for the US.
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Launched Auchentoshan’s new brand positioning across Southeast Asia, including Vietnam, Thailand, and Singapore.
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Led a full brand refresh for Telkomsel, Indonesia’s largest telco, rolling it out across digital, social, in-store, and online channels all over Indonesia.
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Helped win pitches for Cathay Pacific, Straits Times, SPH, Deliveroo, and Sun Life.
VCCP Singapore | Senior Art Director
Clients: J&J, Cathay Pacific, Telkomsel, Deliveroo, Toll Logistics.
2021 - 2023
VCCP Singapore | Art Director
Clients: Shell, Hisense, Cathay Pacific, Beam Suntory.
2019 - 2023
2015 - 2019
DDB Singapore | Art Director
Clients: Manulife, Heineken, Health Promotion Board, Breast Cancer Foundation, Exxon Mobil.
Zeno Communications | Digital Designer
Clients: Marina Bay Sands, Intel, Audi, Far East Hospitality.
2014 - 2015
The Partners | Intern
Branding and Identity design for AirAsia
2011
Education
BA (Honors) in Design Communication, Lasalle college of the Arts, Singapore
Diploma in Design Communication, Lasalle college of the Arts, Singapore
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Honours
Creative Circle Awards: Jury
Creative Circle Awards: Silver – Telkomsel (Film Craft)
Appies APAC: Gold for Best in Consumer & Business Services – VCCP for Telkomsel
Young Glory Professional Category – Top 10 Worldwide
Effies: Silver – Heineken Gift-o-Rator
Hall of Fame: Silver – Heineken Gift-o-Rator (Best use of Digital)
Markies: Bronze – Heineken Gift-o-Rator
Creative Circles NexGen – Gold (48-Hour challenge)
​Recipient of Lasalle Merit Scholarship
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Skills
Adobe Suite, Figma, & currently dabbling with Midjourney & Leonardo